Our CEO students had the opportunity to visit DK Sports & Fitness, where owner Judd Liebau shared valuable insights on the business side of the fitness industry. His advice? Success takes planning.

Key takeaways from the visit:
✅ Plan for success – Nothing happens by chance.
✅ Master the core elements before expanding.
✅ "No one went broke making a small profit." Smart, steady growth wins.

Judd shared how he was able to use his background experiences in business, law, and banking to shape his own entrepreneurial journey. Students appreciated his real-world perspective and the way he applied his skills to build his business.

Students walked away with a greater appreciation for the planning and strategy that go into building a business—and a reminder that sustainable success comes from smart, intentional decisions!